FAQ

Product

MSWTR™ stands for Modern Sustainable Water™, a brand committed to redefining what a sustainable water product can be for the modern moment. At the core of MSWTR™ is an innovative combination of cutting-edge materials, sophisticated design, and environmental responsibility. Our flagship product features a Cylindrical Glass Bottle (02-0000-01-03) housed within a Biodegradable Insulating Housing, designed to maintain optimal water temperature while ensuring eco-friendliness.

MSWTR™ products offer a premium experience for consumers who care about sustainability and quality. The water itself is pristine artesian water, sourced from natural, untouched aquifers. To complement the purity of the water, our bottles are crafted using Natural Soda Lime Glass, the safest material for consumption, free from harmful contaminants like aluminum, stainless steel, or plastic​.

In addition to functionality, MSWTR™ places a strong emphasis on aesthetics. Our products are available in a refined color palette inspired by nature, which includes Natural, Mono, Clay, Taupe, Slate, Storm, and Ash. This minimalist design not only enhances the visual appeal of the product but also reflects our brand's modern and eco-conscious identity​​.

Innovation in Materials: MSWTR™ represents the result of 14 months of deep research and development, exploring materials that would revolutionize water consumption. Prototype after prototype, iteration after iteration, we fine-tuned every aspect of the product to reflect our vision: a sustainable solution that is minimalist, beautiful, and intuitive. This relentless pursuit of innovation has shaped MSWTR™ into more than just a water product—it is an experience that blends sustainability with modern design​.

With every aspect intentionally crafted, MSWTR™ strives to provide a water product that is not only good for the planet and human health but also serves as a lifestyle accessory that inspires sustainable choices.

MSWTR™ products are made with human health and environmental sustainability at the core. We specifically use Natural Soda Lime Glass in our cylindrical bottles because it is the most optimal, human-safe material to consume from. Soda-Lime Glass is made up of natural properties, consisting of 70% silica, 10% soda, 10% lime, 5% alumina, and 5% magnesia. Unlike materials like aluminum, stainless steel, and plastic, which may contain toxic elements such as calcium (Ca), potassium (K), magnesium (Mg), sodium (Na), lead (Pb), cadmium (Cd), nickel (Ni), and antimony (Sb), our glass and packaging prioritize health safety​.

Additionally, the Biodegradable Insulating Housing is made up of layers designed to be both insulating and eco-friendly. These layers include Triple Recycled Grey Board (600 grams), Triple Recycled C2S Paper (157 grams), and Recycled Polylactic Acid (PLA), also known as Corn Fiber Fillet XY-3017. These natural and recycled materials contribute to MSWTR™’s commitment to sustainability​.

The internal Cylindrical Glass Bottle (02-0000-01-03) is fully removable, making it easy to clean and maintain. You can wash the glass bottle with hot water or place it in the dishwasher for a thorough clean. Before reinserting it into the paper tube base, ensure the glass bottle is completely dry to avoid moisture damage to the paper tube housing. This careful maintenance helps prolong the life of your MSWTR™ product while maintaining hygiene​.

The Biodegradable Insulating Housing for the cylindrical glass bottle (02-0000-01-03) serves as the main insulating component. It ensures that the internal liquid (MSWTR™’s Artesian Water) remains at an optimal temperature, maintaining 71°F (21.67°C) in various environments, assuming the starting internal temperature is 47°F (8.3°C). This insulation provides a refreshing drinking experience while aligning with our eco-friendly principles​.

'Open End Use' refers to the concept that the Main MSWTR™ Product (1) (02-0000-01) is designed to last approximately 2 weeks by conceptually and by design. This design concept allows for flexible usage where the cylindrical glass bottle can be reused repeatedly, but the external biodegradable housing is designed to break down over time, making it a planet-friendly option than traditional reusable products that spend eternity on planet Earth after its use.

Pros of Open End Use:

Unlike standard reusable bottles, which are often made from materials like aluminum, plastic, and stainless steel that persist in the environment forever and often are undesirable to use due to size, maintenance, or unpractical design, with charging and batteries. MSWTR™ Open End Use concept balances the fundamental concept of reusability with human and planet-safe design.

After its lifespan, the housing naturally biodegrades, ensuring minimal environmental impact while keeping a modern, minimalistic, and aesthetically appealing design and color palette.

Subscription

With your MS-W|OP™ subscription, you can choose from three exclusive collections:

Core Collection: Six iconic, main MSWTR™ products with a Natural Aesthetic Palette. This collection celebrates our pristine Artesian Water housed in elegant, sustainable designs that reflect the essence of nature, featuring calm, grounded hues like Natural, a serene beige, reminiscent of untouched landscapes.

Color Palette Collection: Six iconic, main MSWTR™ products are presented in a stunning complete pastel palette of Mono, Clay, Taupe, Slate, Storm, and Ash—a harmony of earthy and refined tones. From the sophisticated softness of Mono, a clean, pure white, to the depth of Ash, a sleek, shadowy black, this collection brings modern luxury to hydration.

Individual Color Palette Collection: Six iconic, main MSWTR™ products, each unified by your chosen shade: Mono, Clay, Taupe, Slate, Storm, or Ash. Select your color of choice for all six products for your quarterly subscription that will embody that singular pastel hue.

Seasonal Palette Collections: Each season brings a fresh color palette inspired by the shifting moods of nature—Spring pastels, Summer vibrance, Autumn earth tones, and Winter's deep stillness.

Exclusive Collaborative Collections: Be part of exclusive collaborations featuring premium partnerships with influential individuals, designers, and eco-conscious brands, offering you unique, one-of-a-kind MSWTR™ products.

Additionally, MS-W|OP™ community members receive access to digital and in-person events, surprise gifts from the MSWTR™ team throughout the year, and a product experience and community that truly makes the world better than we found it.

Each collection reflects the brand's commitment to modern luxury and sustainability, with pristine Artesian Water sourced from an aquifer untouched by a man in a remote part of Wisconsin. This naturally filtered, pure water—unchanged by human hands since 1962—is considered the height of luxury hydration, offering a clean, refreshing taste unmatched by ordinary bottled water​.

You will receive six of the iconic MSWTR™ main products in your quarterly subscription box, with each product Intentionally designed to last approximately 2–3 weeks. This means your quarterly shipment will last the entire quarter.

Each delivery is more than just a simple water delivery; it's a concept that promotes circularity in daily consumption that creates a positive impact on the planet, combined with a luxury experience. The exclusive MS-W|OP™ box is a piece of art in itself, crafted from recycled, high-end materials, seamlessly blending modern, natural aesthetics with luxury. From the biodegradable Insulating housing to the minimalistic aesthetics and the calming hues of the pastel color palette, each quarterly delivery brings an artfully designed and convenient experience directly to your home.

We intentionally limit shipments to quarterly to promote reusability with each product while protecting the purity and impact of our Artesian Water source, aligning with our circular consumption foundation and protecting our most precious resource, water. This approach ensures minimal environmental impact while maximizing the reusability of each product, limiting the amount of single-use impact and driving circular consumerism.

To pause, cancel, or skip a delivery or to update your shipping address, simply provide your information and send us a message via our contact page. Our team will handle your request promptly and ensure your subscription is adjusted according to your needs. We prioritize flexibility and want to make sure you have complete control over your experience​ without burdening you with another username and password to remember.

As a member of the MS-W|OP™ community, you’ll enjoy exclusive access to a premium experience that goes beyond water delivery. Each quarter, you’ll receive an exclusive, high-end MSWTR™ display box featuring x6 MSWTR™ products with pristine Artesian Water delivered in sustainable, planet-friendly packaging—a completely new and luxurious way to receive water. This is more than just a necessary daily mundane intake of water; it's a sensory experience that combines modern design with sustainability, reshaping the way we think about convenient consumption.

In addition to your main collections, you will also have exclusive access to:

  • Seasonal Palette Collections: Each season introduces a fresh, themed color palette to match the mood of Spring, Summer, Autumn, and Winter.
  • Exclusive Collaborative Collections: Featuring partnerships with premium brands, influential individuals, and designers who share our vision for luxury and sustainability.
  • Exclusive Invitations: As a member, you’ll be invited to attend special digital and in-person events curated by the MSWTR™ team, along with receiving surprise gifts throughout the year.

Our subscription model is more than just a way to receive water—it delivers a high-end, sustainable consumption experience that makes circular consumption easy, convenient, and accessible to everyone​​.

We offer flexible payment options to ensure affordability and convenience at checkout. You can choose from a variety of secure payment methods, including Klarna, Afterpay, Apple Pay, and Affirm. These options allow you to split your payments into manageable installments each quarter, making it easier to enjoy the premium MSWTR™ experience without upfront costs​ for paying a yearly price.

Sustainability

Modern Sustainable Water™ (MSWTR™) is grounded in sustainability, with each product designed to minimize its environmental footprint. Our Open-End-Use concept, developed by the MSWTR™ team, is key to this sustainability approach. Products such as the Main MSWTR™ Product (1) (02-0000-01) and Main MSWTR™ Product (1) with MS1 Strap™ (2-0000-02) are designed to last approximately 2-3 weeks, ensuring the internal Cylindrical Glass Bottle can be refilled repeatedly, supporting reusability over its lifespan.

Once the product's lifespan ends, the external housing—made from biodegradable materials like Triple Recycled Grey Board and Polylactic Acid (PLA)—naturally breaks down, minimizing long-term waste. This makes MSWTR™ a more eco-friendly option compared to traditional reusable products like stainless steel or aluminum bottles, which can persist indefinitely in landfills, unlike stainless steel and aluminum bottles, which never break down in landfills and spend centuries on Earth. MSWTR™ balances reuse with biodegradability.

MSWTR™ is committed to eliminating single-use plastic and aluminum waste through the Open-End-Use concept, which encourages reuse while reducing environmental impact. By designing products that biodegrade naturally after use, MSWTR™ tackles the issue of persistent waste left by plastic and aluminum bottles.

Here are some important statistics on the recycling inefficiencies of plastic and aluminum:

  • The U.S. produces 1.9 million tons of aluminum packaging annually, with only 50.4% of aluminum cans being recycled (US EPA).
  • The consumer recycling rate for PET plastic bottles is even lower, at 29.1%, meaning most plastic bottles end up in landfills (US EPA) (packaginginsights.com).
  • The gap between production and recycling leaves 1.9 million tons of aluminum and 1.4 million tons of plastic in landfills annually (US EPA)(US EPA).

In contrast, MSWTR™ offers a sustainable solution by eliminating the need for single-use containers. Our products are designed to reduce reliance on materials that contribute to the growing waste crisis.

MSWTR™ uses a combination of carefully selected sustainable materials to ensure both the safety of the consumer and the environment. Some of these materials include:

  • Natural Soda Lime Glass: Used in the Cylindrical Glass Bottle, it is made from abundant, non-toxic resources like silica, soda, and lime. Glass is fully recyclable and does not release harmful chemicals during use.
  • Triple Recycled Grey Board & C2S Paper (157 grams): These materials make up the biodegradable external housing, ensuring that the product decomposes naturally at the end of its life cycle.
  • Polylactic Acid (PLA): A biodegradable plastic made from renewable resources like corn starch. PLA breaks down within months under composting conditions, unlike conventional plastics.
  • XY-3017 Water-Based Adhesives & SAKATA INX Water-Based Inks and Transparent Laminate: These adhesives and inks are used in our packaging, chosen for their minimal environmental impact and water-soluble properties, which reduce chemical runoff when our products are going through their biodegrading process.

Each material serves a purpose in minimizing the product's environmental impact, contributing to MSWTR™’s mission of offering modern, sustainable water solutions.

MSWTR™ is committed to promoting circular consumption, an ‘Open-End-Use’ Concept that emphasizes reducing waste by extending the lifecycle of its use by the user. Our Open-End-Use concept reflects this principle by allowing consumers to refill the Main MSWTR™ Product (02-0000-01) (02-0000-02) for up to 2-3 weeks, reducing the reliance on single-use aluminum and products. Once the external housing reaches the end of its life (2-3 weeks) and the user disposes of the product, they can recycle the internal Cylindrical Glass Bottle (02-0000-01-03) and dispose of the external housing component (02-0000-01) and it naturally biodegrading in various controlled and uncontrolled environments, closing the loop in the product's lifecycle without adding waste or impact to the environment.

Furthermore, by limiting our deliveries to quarterly shipments, we consciously manage resources and avoid overconsumption. Our quarterly model aligns with protecting our Natural Pristine Artesian Water Source, ensuring sustainable extraction and reduced environmental impact. This holistic approach ties convenience, sustainability, and circularity, paving the way for responsible consumption of consumer product goods.