Branden Maurin
In March 2023, Branden Maurin co-founded Modern Sustainable Water, Inc. with a singular mission: to intentionally redefine what a sustainable water product can be for the modern moment. Branden brings over a decade of leadership experience across high-stakes environments, from military service to executive protection in Silicon Valley. His transition to the private sector sharpened his strategic and operational skills, which he now leverages at Modern Sustainable Water™ to drive innovation and scale. Branden's deep understanding of product development and operational execution has been crucial in shaping the brand’s mission of redefining sustainable water consumption. Branden Co-Founded Modern Sustainable Water™ to address the environmental impact of single-use products and the health implications of existing reusable options on the market. His goal was to create a product that not only solves a fundamental problem but combines materials that are truly safe for both humans and the planet. By integrating a modern aesthetic design, innovative functionality, and a consumer experience that defines true luxury, Branden aims to drive circularity within consumer habits and strategically create an aspirational experience.
Joyce Shin
Joyce Shin joined Modern Sustainable Water™ in late 2023 as Fractional Chief Financial Officer, bringing extensive experience in investment banking on Wall Street and C-level leadership in Deep Tech, AI, and advisory roles within the startup sector. Her expertise allows her to manage complex financial models and secure funding, ensuring positive cash flow to drive innovation, expansion, and scalability. As CFO, Joyce provides oversight on financial strategy, implements scalable systems and practices, and ensures that Modern Sustainable Water™ remains fiscally healthy while aligning with its mission of replacing single-use products and redefining reusability for the modern moment. Her leadership is critical to the company’s growth and long-term impact.
“The entire point of life is to take chances on dreams that seem crazy to most but feel like destiny to you.”
Andre Rougeau
Andre Rougeau joined Modern Sustainable Water™ as Chief Revenue Officer in April 2024, bringing over 20 years of experience in sales, marketing, and business development across industries such as telecommunications, fashion, and consumer goods. With a track record of driving revenue growth for startups and established brands alike, Andre excels in creating impactful sales strategies that align with market trends and consumer behavior. Andre’s decision to join Modern Sustainable Water™ stems from his deep commitment to addressing environmental issues, particularly the impact of single-use plastics on underrepresented communities. His expertise and connections are key to expanding the company’s market reach, ensuring Modern Sustainable Water™ achieves its mission of making sustainability both accessible and desirable.
Ryan Nordman
When Ryan Nordman joined Modern Sustainable Water in July 2024, he didn’t just bring technical expertise—he brought a passion for solving complex problems with sustainable solutions. As a licensed Professional Engineer (P.Eng) from Engineers and Geoscientists British Columbia (EGBC), Ryan has made a career out of combining precision with innovation. Now, he’s applying that expertise to help redefine how sustainable water products are designed, produced, and experienced.
With years of experience navigating the fine line between technical excellence and environmental responsibility, Ryan ensures that every product at Modern Sustainable Water™ is more than just functional—it’s a carefully engineered solution that reflects the company’s core values. His commitment to sustainability and quality means that no detail is overlooked, from the sourcing of materials to the final production processes. “For me, it’s about creating something that’s not only efficient but has a real, positive impact on both the user and the planet,” Ryan explains.
At Modern Sustainable Water™, Ryan is at the helm of research and innovation, driving forward-thinking projects that keep the company ahead of the curve. His role involves direct communication with manufacturers, ensuring that every product meets stringent engineering standards while also embodying the sleek, modern aesthetic the brand is known for. Ryan’s focus on technical precision doesn’t just maintain the high quality of the brand’s products—it elevates them, making sure they’re both innovative and eco-friendly.
But Ryan’s work goes beyond technical oversight. He’s constantly pushing the boundaries of what’s possible, leading product management efforts that streamline manufacturing processes and introduce future-forward solutions. Under his guidance, Modern Sustainable Water™ is able to produce products that don’t just meet the industry standard—they set a new one.
In Ryan’s eyes, sustainability isn’t just a goal—it’s a mandate. His leadership and technical acumen are instrumental in keeping Modern Sustainable Water at the forefront of the industry, ensuring that every bottle, every design, and every innovation aligns with the company’s mission to deliver luxury through sustainability. With Ryan on board, Modern Sustainable Water is positioned to continue transforming the water market with products that combine aesthetic excellence, technical innovation, and environmental stewardship.